Content Strategy - Understanding Context and Deciding Delivery Methods
Dates: June 24, 2010
Times: 8:00 AM - 10:00 AM
Location: UK Trade & Investment, 1 Broadway, Cambridge, MA
Event Type: MITX Event
Event Sponsor:

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Description:

Speakers:

With every tweet, blog post and status update, we have become content creators, and thus we have generated a need to develop a content strategy – a plan for the creation, delivery and measurement of relevant and usable content.

We also all have become content consumers, viewing and reading content on multiple devices, in various settings and with numerous needs.

Join the next MITX Digital Strategy program, as we explore two components of this new content-based world – the context in which content is consumed and the appropriate delivery methods based on that knowledge.   Discussion points will include:

• The context in which we receive different types of information and how that process relates directly to delivery
• The best practices for creating a delivery method that leverages various contexts and consumption behaviors
• Measurement strategies for adapting the overall content strategy based on the knowledge about your audience’s context and delivery preferences

Agenda:
8:00am - 8:30am   Registration and Breakfast
8:30am - 10:00am Panel Discussion

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Fees: Members: $35 Non-members: $70
Registration: Deadline: June 23, 2010 at 12:00 PM