Designing Social Experiences for Healthcare and B2B Technology Companies
Dates: June 16, 2010
Times: 8:00 AM - 10:00 AM
Location: Northeastern University, International Village - Room 019, 1155 Tremont Street, Boston, MA
Event Type: MITX Event

There are several industries where dramatic design challenges exist, and adoptions and engagement are low – but the opportunity for a significant impact on both the customer and provider is limitless.  Join this MITX Design event to hear two transformational case studies on designing social experiences for healthcare and for B2B technology companies.  These case studies will provide you one lens into two industries where significant challenges are overcome by emphasizing a clear focus on a user-centric design.

About the Presenters:

Nick Allen - Principal, Innerbridge - In his presentation, "B2B Social Media Strategies:Converting Business Demands into Effective Designs," Nick Allen will provide an overview of how business leaders, designers, and developers can work together to create meaningful, maintainable, and appropriate social media experiences for their customers and prospects.  He will also share his experience with specific engagements with B2B clients and explain how extended social media teams can learn how to better manage social media integration into their projects.

Nick Allen has more than 17 years of experience in high-tech B2B marketing. He has managed multi-million dollar marketing budgets, overseeing web site design and development projects (emphasizing user-oriented design &development) and digital/web marketing programs (search engine marketing, search engine optimization, pay-per-click advertising, email marketing programs, viral marketing strategies, and social media marketing). He has extensive experience in helping companies create a unified marketing vision and implementing effective marketing/communications programs to support that vision. Prior to starting marketing services firm innerbridge in 2007 to help companies like Philips, Bottomline Technologies, and Vertica, Nick held senior marketing roles with several software development firms, including:  Security Innovation, Klocwork, Swingtide, Bowstreet/IBM, and Forrester Research.

Amy Cueva - Founder and Chief Experience Officer, Mad*Pow - Social Interaction Design is not web design. It’s not interaction design. It’s about designing complex ecosystems that support conversation, collaboration, and intimacy - in short, community. Many healthcare providers and startups are rushing to deliver on the promise of creating supportive online communities for people while simultaneously trumpeting personal health records and electronic health records at the same time - creating potential privacy and trust issues and ignoring the “community.” In her presentation, “Communities of Care,” Amy will discuss the importance of writing a narrative of human behavior mediated through time and space. While great strides have been made over the last 40 years, those models of interaction are limited in explaining social and psychological modalities of social interaction in physical space.  Amy will discuss how mediated online spaces are becoming more the norm for collective and collaborative group social interactions in the healthcare industry.

Amy partners with clients like Google, Aetna, Fidelity, and Monster to create strong cross-channel digital strategies, first class user experiences, and streamlined internal processes. She built Mad*Pow's user-centered design methodology as the vehicle to synergize business goals, customer needs, and technology requirements. She is the secretary and one of the charter members of the NH UPA, is speaking at UPA 2009, and was selected as one of Mass High Tech’s Women to Watch in 2009.

Prior to Mad*Pow, Amy worked for Putnam Investments simplifying experiences for both investors and employees. She also spent time at MicroArts, Sapient, and Sun Microsystems designing business to business financial applications, marketing sites, and intranet sites. Prior to starting her career, Amy was privileged to have the opportunity to study art history, painting and architecture at La Sorbonne in Paris, France.


This MITX Design event is geared towards mid-level staff involved in interactive/web/interaction design and/or development, usability, marketing, creative and any other field where user experience knowledge is important.


8:00am - 8:30am               Registration & Networking

8:30am - 10:00am             Presentations and Discussion

Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: June 15, 2010 at 12:00 PM