From Zero to Social – How to Progressively Execute Social Media Campaigns
Dates: June 09, 2010
Times: 8:00 AM - 10:00 AM
Location: DLA Piper, 33 Arch Street, Boston, MA
Event Type: MITX Event

Presenter: Dean Whitney – Founder and CEO, Dean Whitney Interactive

In the age of Twitter, Facebook, LinkedIn and Youtube, a fundamental change in consumer behavior has occurred: people are influenced by their peers to a greater degree than they are by brands and institutions. Search engines and media make up the democratic marketplace, using real consumer metrics to understand the trends shaping this still-largely untapped sector.

So how do you make the leap into social media marketing and leverage this change, but do so with a clear plan, benchmarks and informed awareness of the space in which you and/or your business are entering?  Join this MITX Training event to understand the rapidly changing social media orbit and hear practical step-by-step examples of how to design and execute progressive multi-channel marketing campaigns.

This presentation is geared towards marketers getting a grasp on social media with special focus on students and entry-level employees who want to prove to their managers that they know what it takes to execute successful social media campaigns.

8:00am – 8:30am  Registration and Breakfast
8:30am – 10:00am Presentation and Discussion

About the Presenter – Dean Whitney
An early pioneer in interactive media, Dean Whitney is the Founder and CEO of Dean Whitney Interactive. He oversees all strategy, user experience and development using systems and processes developed over 15 years of experience. Dean was recently the President of Garfield Group Interactive; a digital marketing agency with offices in Boston and Philadelphia. Dean was an early adopter of Web 2.0 and a social media evangelist at Digitas. Prior to Digitas started two successful technology companies and directed interactive marketing teams at global Fortune 100 companies. Dean is involved in many start-ups and is a MITX board member. Dean has worked with many of the world’s most recognized brands including Cisco, Fidelity, GM, Microsoft, Royal Caribbean and collaborated with top agencies such as Leo Burnett, JWT, Saatchi & Saatchi and Starcom.
On Twitter @deanwhit
Blogs here:


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Fees: Members: $35 Non-members: $70
Registration: Deadline: June 8, 2010 at 12:00 PM