iPad App Strategies – Success Factors for Creating Apps on a Game Changing Platform
Dates: May 25, 2010
Times: 6:00 PM - 8:00 PM
Location: UK Trade and Investment - 1 Broadway Floor 7, Cambridge MA
Event Type: MITX Event
Event Sponsor:


Moderator and Organizer: Gene Landy, Chair of the Technology Business Group at the law firm of Ruberto, Israel & Weiner PC and the author of The IT/Digital Legal Companion, an entrepreneur's guide to digital technology and media law published in June 2008

  • Brett Martin, Director, AppFund, Early stage NY-based VC firm specializing in iPhone, iPod and iPad App investments
  • Gregory Raiz, Founder, Raizlabs Corporation, iPhone, iPad Development Company with two new iPad Apps
  • Brad Rosen, CEO, Drync, New iPad/iPhone Sheet Music App for Musicians and IFooty, international football App.
  • Aaron White, CTO, DoInk, iPad and Web Apps for painting and drawing

Who Should Attend: App developers/designers. Technologists, VCs and marketing professionals who focus on emerging technology.

What does it take to build a business on iPad Apps?  How can companies of all kinds take advantage of this new platform opportunity?  Join us for this special MITX event; we've invited a panel of experts with first hand iPad App experience, including three entrepreneurs and an App-focused venture fund, to explain the strategies that work and those that don't.  The topics for discussion include:

  • What has been the entrepreneurs' experience to date with the iPad?
  • Will this device change the way that people interact with computing devices? Is this the beginning of a new tablet era in personal computing?  Or is this one device too many?
  • What new opportunities does the iPad provide for entrepreneurs?  For brand owners?
  • What it is possible to create for the iPad App that cannot be done on the iPhone platform?
  • How do you make money with iPad?  What are the business models?  Can you build sustainable businesses in the iPad space?
  • What is the best pricing strategy for iPad Apps?  Is it different from iPhones?
  • What's it like playing within Apple's "walled garden."  How does Apple deal with iPad App entrepreneurs?  What is the business deal with Apple for selling iPad Apps?
  • What is the significance of the new iPhone OS?  What about the new Apple restrictions requiring use only of iPhone development tools?
  • Are more tablet computers coming?  Will they be game changers too?
  • What is the market for getting investment in iPad/iPhone technologies?  Can entrepreneurs raise money?  Do they need it?


Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: May 25, 2010 at 12:00 PM