|Dates:||May 11, 2010|
|Times:||8:00 AM - 10:00 AM|
|Location:||Hyatt Regency – Cape Cod Room, One Avenue de Lafayette, Boston MA|
|Event Type:||BIMA Event|
Data: Audience Buying Realized
Join this exclusive event for agencies and brands only, as BIMA brings together the top media minds for a first-of-its-kind discussion about data for branding (not data for direct response).
The buzz at the end of 2009 was data; how to decipher its value and activate its worth in order to de-aggregate audiences at scale and begin to target (and hypertarget) in ways not available previously. We have seen agencies, data companies, and publishers all begin to partner to create a more meaningful approach to reach intended audiences via online media. The application of data is being used both in targeting the intended consumer as well as analyzing and reporting on specific individual attributes and their correlation to campaign success, thereby, creating a more meaningful picture of a brand’s core consumer online.
In 2010, advertisers and their agencies will need to define their online data strategy and work with partners to bring these strategies to activation. Join BIMA and Adcurate to hear more about:
This special roundtable is for BIMA agency and brands only and is free to attend. Respond now to this exclusive event; seating is limited!
|Registration:||Deadline: May 10, 2010 at 12:00 PM|