Data: Audience Buying Realized
Dates: May 11, 2010
Times: 8:00 AM - 10:00 AM
Location: Hyatt Regency – Cape Cod Room, One Avenue de Lafayette, Boston MA
Event Type: BIMA Event
Event Sponsor:


Speaker Bios

Data: Audience Buying Realized
A BIMA Roundtable Event


  • Marc Grabowski - VP Mid Market Display, Yahoo! North America
  • Jeremy Helfand - Chief Sales Officer, EVP Sales, Adcurate / Chief Sales Officer, United Online, Inc. (Adcurate, Classmates, Netzero, MyPoints, FTD)
  • Josh Lewis - VP Director, DIGITAS
  • Jim Meyer - Chief Executive Officer, Mindset Media
  • Nate Woodman - Managing Director, AdNetic

Join this exclusive event for agencies and brands only, as BIMA brings together the top media minds for a first-of-its-kind discussion about data for branding (not data for direct response).

The buzz at the end of 2009 was data; how to decipher its value and activate its worth in order to de-aggregate audiences at scale and begin to target (and hypertarget) in ways not available previously.  We have seen agencies, data companies, and publishers all begin to partner to create a more meaningful approach to reach intended audiences via online media.  The application of data is being used both in targeting the intended consumer as well as analyzing and reporting on specific individual attributes and their correlation to campaign success, thereby, creating a more meaningful picture of a brand’s core consumer online. 

In 2010, advertisers and their agencies will need to define their online data strategy and work with partners to bring these strategies to activation.  Join BIMA and Adcurate to hear more about:

  • Sources and types of data being used online today
  • Inferred vs. verified data?
  • Audiences vs. individuals? What these differences mean to you
  • How data is changing the online buying marketplace
  • The usage of data in campaign optimization and post-campaign analytics
  • Privacy and the usage of data
  • The practice of hypertargeting for brand marketers

This special roundtable is for BIMA agency and brands only and is free to attend. Respond now to this exclusive event; seating is limited!

Click here to read our Registration Policy

Registration: Deadline: May 10, 2010 at 12:00 PM