|Dates:||April 29, 2010|
|Times:||8:00 AM - 10:00 AM|
|Location:||UK Trade and Invest - 1 Broadway Floor 7, Cambridge MA|
|Event Type:||MITX Event|
As digital channels continue to fragment, integrating customer experiences across all online touchpoints has grown more complex - yet more important than ever.* It's no longer just about creating optimal engagement on your website; while today's default Web platform is still (barely) a browser on a computer, the growth of mobile devices has changed - and will continue to change - the ways in which customers consume online content and interact with your brand. Further, customer experience can no longer be just "good enough"; because social media has created an open forum for communication and feedback with brands, a customer experience is a knife-edge walk that can cut significantly for -- or against -- the firm that provides it.
Companies who focus on customer experience see dramatic increases in customer loyalty and in their annual revenue (according to Forrester Research*) so don't miss this event. This MITX Customer Experience event is for anyone interested, and responsible, for creating optimal experiences and engagements for your customers. In particular, this session will appeal to senior management, user experience and design experts, and anyone involved in online testing and analysis for mobile, social media and website channels.
|Fees:||Members: $35 Non-members: $70|
|Registration:||Deadline: April 28, 2010 at 12:00 PM|