|Dates:||April 08, 2010|
|Times:||6:00 PM - 8:00 PM|
|Location:||Fidelity Investments, 245 Summer Street, Boston MA|
|Event Type:||BIMA Event|
Moderator: Phuc Truong - Managing Director US, Mobext
With over one billion mobile devices sold annually, mobile is on track to become the most pervasive media channel in the world. Always on and always connected – even more than the TV and web – the mobile channel provides brands with the unique ability to connect with their customers like never before, building a meaningful dialogue of engagement between the brand and the consumer.
Yet, the channel has remained enigmatic for marketers who are trying to fit mobile into the marketing mix and establish ways of buying, planning and executing a mobile strategy. Join the next BIMA Educational event, as we bring the entire mobile marketing ecosystem together to discuss this opportunistic and puzzling marketing channel. Our panel of experts will address both strategic and tactical topics, including:
• Building a mobile strategy – how does mobile integrate with other mediums?
Join BIMA for their next educational panel in which our panel of mobile experts will answer the above – and more.
|Fees:||Members: $35 Non-members: $70|
|Registration:||Deadline: April 8, 2010 at 12:00 PM|