Making the Most of Mobile: Now and In the Future
Dates: April 08, 2010
Times: 6:00 PM - 8:00 PM
Location: Fidelity Investments, 245 Summer Street, Boston MA
Event Type: BIMA Event
Event Sponsor:


Moderator: Phuc Truong - Managing Director US, Mobext


  • Steve Bagdasarian - Interactive Strategist, Hill Holliday
  • Amy Lipton - Strategic Account Director, Yahoo! Mobile
  • Brian Murphy - Regional Director, East, AdMob
  • Marcus Spurrell - Global Head of Digital Marketing, Reebok
  • John Zehr - Senior VP and General Manager, ESPN Mobile

With over one billion mobile devices sold annually, mobile is on track to become the most pervasive media channel in the world.   Always on and always connected – even more than the TV and web – the mobile channel provides brands with the unique ability to connect with their customers like never before, building a meaningful dialogue of engagement between the brand and the consumer.

Yet, the channel has remained enigmatic for marketers who are trying to fit mobile into the marketing mix and establish ways of buying, planning and executing a mobile strategy.  Join the next BIMA Educational event, as we bring the entire mobile marketing ecosystem together to discuss this opportunistic and puzzling marketing channel.  Our panel of experts will address both strategic and tactical topics, including:

• Building a mobile strategy – how does mobile integrate with other mediums?
• Execution - Best practices for mobile CRM, WAP pages, display, search, video, e-commerce….and more!
• Apps – Is it best to build the app, buy one or sponsor one?  How do you promote the app so that it stands out?   Is it better to develop an app – or a mobile web presence? 
• Future of mobile—what are going to be the biggest developments in 2010? 

Join BIMA for their next educational panel in which our panel of mobile experts will answer the above – and more. 



Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: April 8, 2010 at 12:00 PM