From the Eyes of the UK Leaders - Mobile Advancements that Drive Social Interactions & Power Mobile Use
Dates: March 10, 2010
Times: 8:00 AM - 10:00 AM
Location: UK Trade & Invest - 1 Broadway Floor 7, Cambridge MA
Event Type: MITX Event
Event Sponsor:


Carl Howe - Director, Anywhere Consumer Research, Yankee Group (moderator)
Julian Ehrhardt - Head of Business Development, USTWO 
Rolfe Swinton - Co-founder, Apollo Mobile
Andrew Scott – Founder, Rummble
Stuart  Varrall – Director, Fluid Pixel
Just as New England is establishing itself as a worldwide hub for mobile technologies, so is the United Kingdom. The UK is home to an exciting group of technology companies that also focus on mobile advertising, applications, marketing and content. 

Join MITX and UK Trade and Investment, as we discover some of the unique ways in which mobile is being used in the UK from the eyes of the international mobile technologists themselves.  Discussion points will include:

• The technology advancements made in the UK and the role they play in mobile consumption
• The mobile web technological, economic and cultural differences in the United States versus the UK
• Given the discussed differences, what lessons can we learn from the UK and what lessons can we offer to them?
• The role social is playing in mobile developments and the way in which consumers use their mobile devices

As we in New England continue to lead in many areas of mobile technology, the need to understand changes in platforms and markets is imperative. What better way to learn about these changes than through the eyes of leaders in the UK, whose advancements in mobile parallel some of our own?

More about our featured companies:

Apollo Media - Apollo Mobile has developed a cutting-edge mobile content management platform RE4CTOR, which uniquely enables real-time user interaction with most types of content (audio, video text and image). Apollo’s RE4CTOR technology offers social interactivity for branded communities and is powering solutions for companies in market research, broadcast television,  publishing, social communities, music and film distribution, and advertising.

Fluid Pixel - Fluid Pixel Ltd is a media development studio specializing in mobile devices, dedicated to Flash Lite and the iPhone platforms.  Fluid Pixel has embraced the new mobile market for Adobe Flash Lite and recently won the Creative Industries Award at the Best New Business Awards.

Rummble - Mobile Entertainment’s calls them “the UK's answer to Foursquare and Gowalla.”  Rummble is all about finding and sharing stuff you like, using clever technology called “trust networks.” The technology works out who you trust for different types of content.  It is a social network, but based upon trust (or lack of) in peoples’ recommendations, all enabling you to increase your discovery of  cool stuff.

ustwo -  ustwo is a creative design studio specializing in pioneering graphical user interfaces that drive the services and products of some of the world’s leading brands.  In a world increasingly reliant on digital communication, the ustwo family works with its clients to make digital user experiences for mobile, product, TV and thew web – a visual and useable joy.

This event is part of Mass Mobile Month - Follow on Twitter with hashtag #massmobmonth. 

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Fees: Members: free Non-members: $35
Registration: Deadline: March 9, 2010 at 3:00 PM