What Is the Future for Advertising Agencies?
Dates: February 25, 2010
Times: 6:00 PM - 8:00 PM
Location: Fidelity, 245 Summer Street, Boston MA
Event Type: MITX Event
Event Sponsor:

Description:

What Is the Future for Advertising Agencies?
A MITX Special Event

Keynote Speaker:

  • Sean Corcoran - Analyst, Interactive Marketing, Forrester Research

Panel Discussion:

  • Ryan Alderman - SVP, Financial Services, Razorfish
  • Chris Colbert - CEO, Holland Mark
  • Joe Grimaldi – CEO, Mullen
  • Matt Lindley - Director of Brand Engagement and Innovation, Sapient
  • Larry Weber – Chairman, W2 Group

"What is the future of agencies?" During the past century and a half, marketers have turned to agencies for both strategic and tactical support. These relationships evolved over time, often in response to changes in consumer behavior, technology and communications advances, and changes in how firms managed their agency relationships. Today, as technology becomes the key driver for marketing, we find these relationships at another precipice. Agencies must evolve faster and more drastically than ever before while new competition from consultants and technology firms arise to challenge their seat in the value chain.

Join MITX and Forrester Research as they delve into Forrester's research on the complicated agency landscape and its future in the marketing ecosystem. Talking points will include:

  • The ever changing role of agencies in marketing
  • How agencies fit (or don't fit) into the new marketing era
  • How marketing leadership should rethink their outsourcing models
  • Predictions on the future of agencies and their role in the world

If you're a large advertising agency who's trying to stay ahead of increasing competition - this event was designed with you in mind.  Specifically, our discussion was designed to support those agencies who have more than 100 employees (in their or their parent organization collectively), so if this is you - read on.  And if you are a brand who always turned to your trusted advertising agency, and want to understand how your relationship may change with them - this event can help you understand those changes.  

IMPORTANT NOTE: Due to the limited seating available, and the precise nature of the research - developed for large agencies and brands - MITX reserves the right to move to a wait-list and/or cancel registration for those outside the scope of the target audience.  Should your registration be cancelled, you will be notified and refunded fully; however we'll make every effort to accommodate everyone.

Agenda:
6:00pm – 6:30pm:       Registration & Networking
6:30pm – 7:15pm:       Keynote Presentation from Forrester Research
7:15pm – 8:00pm:       Agency Panel Discussion

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Fees: Members: $35 Non-members: $70
Registration: Deadline: February 24, 2010 at 5:00 PM