A Glimpse into the Future of Advertising, Presented by BIMA's Advisory Group
Dates: December 15, 2009
Times: 8:00 AM - 10:00 AM
Location: Microsoft, 1 Memorial Drive, Cambridge, MA
Event Type: BIMA Event
Event Sponsor:

     
Description:

A Glimpse into the Future of Advertising
Presented by: BIMA's Advisory Group
 
A BIMA Educational Event

Speakers:

  • Dan Berlin - Senior Research Associate, OTOinsights
  • Erik Qualman - Global Vice President of Online Marketing, EF Education & Author of “Socialnomics: How Social Media Transforms the Way We Live and Do Business”
  • Nathan Woodman, Managing Director, Adnetik

The world wide web is "still in its infancy", according to the web's inventor Sir Tim Berners-Lee.*  As marketers we are only seeing a glimpse of what will be possible with technology and advertising in the future.  

At this event, BIMA’s advisory group asked digital pioneers to give us a progressive, unabashed view of marketing 5 years from now and beyond; to share with us NOT what is probable, but rather what is possible through emerging technologies and trends. 

Featured presentations and demos will include:

  • Neuromarketing & retina recognition
  • Demand Side Ad Networks (agencies using data to create in-house ad networks)
  • Social Economics

Planned by BIMA’s Advisory Group, this program will end the year with a thoughtful discussion of what to expect next in online advertising.  Don’t miss out!

Agenda:
8:00am – 8:30am              Registration & Breakfast
8:30am – 10:00am            Presentations & Q&A

*Source: BBC News April 2008

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Fees: Members: $35 Non-members: $70
Registration: Deadline: December 14, 2009 at 3:00 PM