Social Media Strategy Forum: Where Social Media Fits in a Paid Media Plan
Dates: November 05, 2009
Times: 8:00 AM - 10:00 AM
Location: Microsoft, 1 Memorial Drive Floor 11, Cambridge, MA
Event Type: BIMA Event
Event Sponsor:



BIMA Social Media Strategy Forum
A BIMA Educational Series Event


  • Sean Corcoran – Analyst, Forrester Research (moderator)
  • Dale Durrett - Eastern Director of Advertising Sales & Operations, LinkedIn
  • Micah Nyatsambo - Director of Social Media, Media Contacts
  • David Puner - Communications Manager, Dunkin' Brands Inc.
  • Joshua Rahn - Director of Sales, Facebook

The advent of “social media” means that consumers now have the opportunity to converse about your products and services at places other than your website.  Marketers not only have the opportunity to reach one person with their message, but an entire community associated with that person.  With social media usage continuing to skyrocket, agencies are challenged with answering key questions: 

  • What role should social media play in our overall marketing strategy?
  • How do we measure the impact (and more specifically, show the return on investment)?
  • How do we convince clients/advertisers that paid media is imperative for success in the social space?
  • What are best practices for developing community/driving engagement using paid media?

For the first time, BIMA will bring together a diverse panel of social media experts to address these questions and discuss other challenges facing the digital media community. Don't miss this insightful event!

Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: November 4, 2009 at 3:00 PM