|Dates:||September 25, 2009|
|Times:||8:00 AM - 10:00 AM|
|Location:||DLA Piper - 33 Arch St Fl 26, Boston MA|
|Event Type:||MITX Event|
Online Video Storytelling and the Social Experience
Panelists to-date: Steve Garfield - Founder, Boston Media Makers; Eric Oliver – Director Digital Brand Communications, Converse; Jeanne Connon - Chief Marketing Officer, Daily Grommet, Inc.; Matt Cutler - Vice President, Marketing & Analytics, Visible Measures Corp (moderator)
Online video has surpassed traditional text-based online content in becoming one of the most powerful and effective ways to communicate and engage with online audiences on deeper level than ever before. One of the most compelling online video strategies today is storytelling, with the most effective stories creating a social, and sometimes viral, experience that your customers won’t forget.
But there are many factors to consider when it comes to effective storytelling, including how online video storytelling varies from other mediums (such as broadcast), how your business objectives and audience characteristics change the narrative and how to know the video is reaching your audience.
Join our expert panel of video marketers to learn the best practices of online video storytelling. This MITX Video event will cover:
Follow this event on Twitter using hashtag #MITXV
|Fees:||Members: $35 Non-members: $70|
|Registration:||Deadline: September 24, 2009 at 12:00 PM|