The Current Digital Market and the Outlook for What’s Next
Dates: July 22, 2009
Times: 8:00 AM - 10:00 AM
Location: Microsoft, 1 Memorial Drive, Cambridge, MA
Event Type: MITX Event
Description:

The Current Digital Market and the Outlook for What’s Next
What You Need to Know and Why Now is the Key Time to Act
A MITX Digital Trends Series Event

Speakers to-date: Jon Chait - Partner, Dace Ventures; Kristin Marlow - Client Partner, Razorfish; Hadley Stern - Vice President, Fidelity Labs; Shar VanBoskirk - Vice President & Principal Analyst, Forrester Research, Inc.

The Internet business and marketing industry will contribute $28B to New England’s gross domestic product this year, a 20% increase over 2008, according to recent MITX study. 

In a year that has been difficult for all but still has shown growth and strength for our region, where are the opportunities for marketers to succeed?  Does it depend on your industry, on the marketing channel, on your budget?  What will the second half of the year bring?   What do you need to do now to grow and succeed through the remaining year and into 2010? 

Join MITX, in its first-ever Digital Trends event, in which a panel of analysts, practioners and investors will share their insights and research into what the reality of 2009 and how marketers can adapt now to leverage the key opportunities for success.  In this session, you’ll hear:

  • Case study examples of what has worked – and what has not
  • Information on what interactive channels are succeeding – and which ones you should be acting on now
  • Key facts on business trends and opportunities to stay competitive in your industry

Follow this event on Twitter with hashtag MITXDT

Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: July 21, 2009 at 12:00 PM