|Dates:||July 08, 2009|
|Times:||6:00 PM - 8:00 PM|
|Location:||Microsoft, 1 Memorial Drive, Boston MA|
|Event Type:||MITX Event|
The Convergence of TV & Video - Digital Marketing & the New Video Ecosystem
As video consumption converges with the internet, television and mobile devices, a new breed of consumer behavior is growing. The idea of instant access and choices all the time is standard, something the cable box aspired to be with its massive amounts of channels and 24 hour programming. The questions are now how do we plan for, design and navigate some of the potential pitfalls of human choice, such as the DVR, but take advantage of all the new opportunities to engage the audiences from a marketing and branding perspective. And, as with any dramatic change in market structures – there will be winners and losers as a result of a monumental shift in the business paradigms.
Who will be the true benefactors in this new video ecosystem and how can marketers take advantage of this trend? Perhaps this is less about the internet and more about the next generation of television… Key discussion points will include:
• How big is this market exactly? How quickly is it growing?
Join us for our next event in the MITX Video Series, an educational panel discussion designed to explore the potential for marketing with the recent convergence of TV & video. In this session, the focus will be on ways to enhance user experiences with web sites and engage them through the use of video.
Follow this program with the Twitter hashtag MITXV
|Fees:||Members: $35 Non-members: $70|
|Registration:||Deadline: July 8, 2009 at 3:00 PM|