MITX Digital Strategy Series: Who Owns Data? A Debate
Moderator: Brian Costello - General Manager & VP, The RedPlum Network
Panelists to date: David J. Byer - Intellectual Property Partner, K&L Gates; Ali Mirian - Director of Product Management, IAC Advertising; Renee Piazza - Senior Consultant, Idea Group, Communispace
Data is everywhere in the digital marketing world. Consumers create it with their web travels, media companies collect as they “see” the consumer, and agencies use it to help their marketers become more successful with their advertising. Recently, an agency declared that their clients owned that data, causing the industry to roil in debate.
Join industry leaders as they discuss, banter and rave about why just about everyone wants to “own” the data. In this “Great Data Debate” (well, it’s not quite a debate but promises to be quite a lively discussion!), everyone in the advertising food chain will try to explain why they own the data, or why no one owns the data. Our experts will also walk-through real scenarios of why data is the key to their respective success.
What do you think? Come and hear from the practitioners, then decide where you stand. Don’t miss this first event in MITX’s Digital Strategy series!
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