|Dates:||March 24, 2009|
|Times:||8:00 AM - 10:00 AM|
|Location:||Google, 5 Cambridge Center, Floor 3, Cambridge MA|
|Event Type:||MITX Event|
MITX Marketing Technology Series: Measurement 2.0 - How to Tell the Full Digital Story
Moderator: Charlie Ballard, Manager, Measurement & Analytics, One to One Interactive
Panelists to-date: Paul Botto, Head of Google Analytics Sales, Google; Matt Cutler, Vice President of Marketing & Analytics, Visible Measures; Perry Hewitt, VP Marketing, Crimson Hexagon; Morris Martin, Analyst, Microsoft's Atlas Institute; Michael Schneider, Vice President & Director of Contributions, Allen & Gerritsen
In a year where measureable results are more important than ever, a universal approach is needed that incorporates all mediums and all components of the full digital picture. Of particular interest is how marketers are performing analysis of their conversion or attribution model past the traditional methodology, where credit goes to the tactic which drove the last click.
Hear from a panel of technologists and practioners whose tools and strategies represent a unique perspective on measuring digital campaigns; they’ll discuss their perspectives on a new measurement paradigm, incorporating the complete story of how one media affects another, when to increase budget for certain mediums and how to incorporate feedback received through social and rich media.
Don’t miss this first installment of MITX’s Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute effectually. In this session, the emphasis is on measurement technologies that can be used to create a full metric-based digital story.
Follow this event series on Twitter using hash-tag MITXMT
|Fees:||Members: $35.00 Non-members: $70.00|
|Registration:||Deadline: March 23, 2009 at 12:00 PM|
|Click here to add yourself to the waitlist.
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