How Obama put Digital Technology and Social Media to Work for Him – and How You Can Too
Dates: February 26, 2009
Times: 6:00 PM - 8:30 PM
Location: Fidelity Center for Applied Technology, 245 Summer Street, Fl 14, Boston MA
Event Type: MITX Event
Event Sponsor:

Description:

View the bios of our featured speakers here!

MITX Special Event: The 2008 Elections, Social Media and Digital Technology - Lessons Learned and Predictions for the Future

In conjunction with:

Moderator: David Talbot, Chief Correspondent, Technology Review    

Panelists:  
  • Laura Fitton, Pistachio Consulting
    Laura "@Pistachio" Fitton is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members…
  • Jascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital
    With more than a decade's experience in software development in the corporate, nonprofit, and political spheres, Jascha managed the team that created and hosted the barackobama.com technology platform for President Obama's historic campaign…
  • Patrick Moran, Chief Marketing Officer, Mzinga
    As Chief Marketing Officer of Mzinga, Patrick Moran uses his more than 15 years of experience in both online and offline marketing to oversee the company’s product marketing, interactive and Web marketing, and corporate communications and public relations
  • Nick Nyhan, Digital Coordinator and Strategist for Kantar
    Working across companies to coordinate existing resources for connecting dots and expanding solutions, Nick returned to Kantar after taking a leave of absence to work on Barack Obama's presidential campaign
  • Mark Sullivan, Founder, Founder, Voter Activation Network
    Mark L. Sullivan founded Voter Activation Network (VAN) in 2001, and works with the Democratic National Committee to make its voter contact and volunteer management tools…

How did the successful utilization of social media and digital technologies power the presidential elections? How will it change the world of politics?  How can this groundbreaking case study help you engage your target audience, and move the needle for your organization?

In unprecedented ways, the 2008 presidential elections capitalized on the opportunities of the digital world to build the candidates’ campaigns and involve more people than ever in the political process.  And that’s not the only example of successful adoption of digital (look at what Deloitte did in their recent film festival, engaging morethan 1,200 participants through a rich media campaign...).

Join our expert panel, including, Jascha Franklin-Hodge and Nick Nyhan – the men behind the curtain of the Obama Campaign – and the rest of our talented masterminds who created and studied these digital and social media strategies.  And learn more about the power of interactive technology in connecting people online and expanding the conversation in the real world.


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Fees: Members: $35 Non-members: $70
Registration: Deadline: February 25, 2009 at 5:00 PM

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