|Dates:||November 13, 2008|
|Times:||8:00 AM - 11:00 AM|
|Location:||Westin Hotel, Room Eden Vale A, 70 Third Avenue, Waltham, MA|
|Event Type:||MITX Event|
In Conjunction with:
Panelists: Sarah Fay, CEO, Aegis Media North America; George Grey, Chief Executive Officer & Founder, SnapMyLife; Steve Krom, Vice President, AT&T Mobility for New England; Josh Martin, Senior Analyst, Yankee Group; Rich Miner, Director of New Business Development, Google; Jonathan Phenix, US Head of Sales – East, Nokia
With both the market and the regulatory environment changing rapidly, “openness” is taking on new meanings and heightened importance. Many involved in advertising applications and ad-based services believe open networks and inexpensive broadband access are the key to creating the kinds of markets necessary for innovation to occur. On the other hand, some small applications developers worry about Internet behemoths pushing out up-and-coming applications makers.
For digital marketers, more openness means more applications and services that must be understood in order to effectively apply their media dollars and create a measureable return on investment.
At the same time, wireless carriers are now embracing more open models especially for their 3G networks and future 4G networks. These models will impact marketers and content providers, since they will have an impact on their costs and their ability to access networks.
If you fall anywhere in the digital media spectrum, you'll want to hear this important debate.
|Fees:||Members: $50 Non-members: $80|
|Registration:||Deadline: November 12, 2008 at 5:00 PM|