4th Annual Cross Media Forum - Speakers Announced!
Dates: September 25, 2008
Times: 8:00 AM - 12:00 PM
Location: The Ritz Carlton, 10 Avery Street, Boston
Event Type: BIMA Event
Event Sponsor:

Presenting Sponsor:      

Event Sponsors:    

Event Partners:      

Description:

Click here to read more about the presentations!

Featured Speakers:  Shar VanBoskirk, Principal Analyst at Forrester (moderator); Nick Johnson, VP Digital Media Sales, NBC Universal (opening remarks)

In the ever-changing and increasingly fragmented media environment, marketers must develop multi-platform advertising strategies to effectively reach their target markets.  The BIMA Cross Media Forum was created to bring together leading agencies, marketers and publishers to have an open dialogue on the challenges, successes and realities of executing across multi-media platforms. 

Now in its fourth year, this half day forum will offer actionable, solution-oriented recommendations for planning, creating, implementing and measuring successful cross media programs.  Click on the link above for more information about the following agenda:

 8:00–9:00am Registration & Breakfast
 9:00–9:10am Welcome: BIMA & Wall Street Journal
 9:10–9:30am Opening Remarks: Nick Johnson, NBC Universal
 9:30–9:55am Case Study: Carat & Reebok
 9:55–10:20am Case Study: Mullen & National Grid
10:20–10:40am Break
10:40–11:05am Case Study: Hill Holliday & Liberty Mutual
11:05–11:30am Case Study: PARTNERS+simons & Tufts Medical Center
11:30–12:00pm Q&A & Closing Remarks

Click here to read our Registration Policy

Fees: Members: free Non-members: $50
Registration: Deadline: September 24, 2008 at 12:00 PM