MITX Marketing Technology Series: Email Marketing, RSS and the Next Frontier of Content Delivery
Dates: March 25, 2008
Times: 8:00 AM - 10:00 AM
Location: DLA Piper, 33 Arch Street, 26th Floor, Boston
Event Type: MITX Event
Description:

Moderator: Julie Katz, Analyst, Forrester Research
Panelists: Greg Cangialosi, President, Blue Sky Factory; John Doub, Vice President, Technical Services, e-Dialog; Chris Heitmann, Managing Director, OTOLabs; Stephen McCormack, General Partner, Commonwealth Capital Ventures; Duncan Perry, COO, Treedia Labs & President, Podcast.com 

E-mail Marketing has evolved from a basic technology consideration to a mission-critical marketing discipline over the years.  Simple corporate newsletters have matured into complex campaigns with dynamic segmentation, event-triggered messages, personalization and actionable analytics.  All while the underlying technology has become more accessible and affordable to companies of all sizes.

Yet while e-mail marketing remains as relevant as ever in the marketing mix, users are becoming more sophisticated and vocal in demanding how they want to receive and consume content.  New technologies such as RSS allow users to be in control of what they receive and when. A new breed of services are surfacing around content discovery, helping users find more relevant content for their needs. The power is indeed shifting to the consumer.

It is critical for the seasoned e-mail marketer to balance these new technologies, user control and tried-and-true best practices to develop a more holistic approach to e-mail marketing and content delivery.

A diverse and experienced panel will discuss and debate the current and future state of the industry. They will discuss topics including:

  • Best practices for e-mail marketing campaigns
  • The adoption of RSS and its impact on e-mail
  • The difference between push and pull marketing tactics
  • How content discovery services are changing the landscape
  • Key tips on measuring e-mail and RSS
  • New technologies and trends that can help marketers

Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: March 24, 2008 at 12:00 PM

This event is currently SOLD OUT!
To add your name to our waiting list, please contact Jaime Hodges at Jaime@mitx.org or 617-871-2155 x205.